Ch-Ch-Ch-Ch-Ch-Ch Changes

Marketers Hone Digital Game
By Emily Steel
http://online.wsj.com/article/SB123310469330222313.html

Companies including PepsiCo, Anheuser-Busch, CareerBuilder and more have decided to step up their Superbowl advertising effectiveness by using a variety of digital technologies. Anything from placing interactive links in a Superbowl commercial to advertising an ad on the Web are being used to create more interest. PepsiCo even developed a contest offering $1 million to anyone who can create an ad for Doritos that scores #1 in USA Today's Superbowl ad competition. This competition has generated tons of interest in Doritos. Not only are these companies taking advantage of new technology in order to better market their products, these are ways to cut back on spending, as Superbowl ads can cost up to $3 million for a 30 second spot this year. They also allow companies to get the most for their money.

It never ceases to amaze me how much things continue to change. Marketing and advertising tactics are constantly improving and using new technology to promote products. It is obvious that companies must stay on top of the game, being innovative or creative in using ways to utilize the technology and trends available. For example, I have seen one self-made Doritos commercial, and realize that these chips are gaining so much popularity from this competition. Word of mouth is powerful, and if a group of people are pulling for their ad to win, they will talk about it and try to get everyone they know on board. I say kudos to PepsiCo for this idea and even the rest of the advertising innovators mentioned in the article.